SEO

In this new post, we bring you a compilation of the best PDF tutorials on SEO in English , updated, quality, simple and useful.

Perhaps you have ever wondered how I can get my website to appear in the first results in searches? Well, the answer lies in SEO ( Search Engine Optimization )  understood as search engine optimization.

SEO, as you will learn in the free tutorials that we bring you in this post, is a process that consists of working on the information structure of the website in question, both with the effective design and with the implementation of algorithms, to give it greater relevance and Give you the best visibility in organic search results.

To achieve this there are several strategies, but in an essential way we can tell you that a careful analysis is made of the keywords and links related to the brand / product being promoted, and from there, content is generated and published frequently that point to these words.

Generally speaking of two types of SEO, the on page and the off page . The first has to do with the optimization that is done directly on the pages of the website that you are trying to position, while the second refers to the creation of links on other external pages pointing to your website to give it relevance and appear first in Google searches.

The world of SEO is very wide and requires a good understanding to be able to apply it effectively, and precisely for that are the pdf tutorials on SEO that we leave you below.

We hope you enjoy them and they are useful to you 🙂

 Beginner's Guide to Search Engine Optimization

To position yourself in Google, nothing better than learning from Google, don't you think? That is why we leave you with this tutorial prepared by the company regarding search engine optimization.

Curiously, the guide does not reveal secrets to position your website in the first place of Google searches, but without a doubt it is an ingenious help to get closer to it with the modifications of specific parts of your website and interesting practices for crawling and indexing of contents.

Among the topics that are developed in a didactic way, you can find the basic concepts of SEO , guidelines to improve the structure of the website, procedures for optimization, descriptions and examples on the use of bots, SEO for mobile phones and tools to promote and analyze your website.

If you are taking your first steps in SEO and want to understand the most important details, download this free tutorial.

Author         Google

License   CC BY-NC-SA 4.0

Size             31 pg / 218 kb

Level           Beginner

          

 Basic SEO

We are facing another unmissable guide, this time from the hand of one of the most famous marketing pages in English and the best positioned, we refer to Marketing and web.

We tell you that the interesting thing about this document is in its attractive presentation and easy-to-digest explanations. With examples and key information, it guides us through strategies and procedures to follow to position our website .

The emphasis of this tour is on tips on content marketing, On Page SEO, Link Building, bug fixes, and Web analytics.

It is a special material for beginners and for those who like to learn with friendly resources.

Author         Marketing and Web

License   CC BY-NC-SA 4.0

Size             28 pg / 213 kb

Level           Beginner

          

 SEO initiation manual

Hand in hand with interesting concepts, descriptions and graphic examples, this tutorial makes a very clear introduction about what SEO is and how it can help you position your website in search engines.

If your goal is to attract traffic and achieve a conversion (sale, subscription, customer contact, etc.) or manage the reputation of your brand / product, with this guide written by the Top Position agency you will know what you should do.

Here you will also find recommendations regarding the main factors to optimize SEO OnPage and OffPage, which you should take into account when starting out on this important digital marketing strategy.

Author         Top Position

License   CC BY-NC-SA 4.0

Size             19 pg / 116 kb

Level           Beginner

          

 SEO Manual

It is a fairly complete tutorial on SEO in English that refers to all the elements, strategies and tools to develop the optimization technique, both OnPage and OffPage.

Its explanations are quite simple especially for those who already have a prior knowledge of web page design and development.

The thematic route goes from the characterization of SEO, the structure and contents of the web, practical advice, plugins, warnings, everything about visits, external links; web traffic, social signals, geolocation Google tools, search by keywords and by domains, among others.

This tutorial presented by the Digital Site 360 ​​agency, is an all in one, whether you are beginning to learn SEO or you already have knowledge but want to know something specific, this guide is for you.

Author         Digital Site 360

License   CC BY-NC-SA 4.0

Size             83 pg / 390 kb

Level           Beginner / Intermediate

          

 SEO On and Off Page Web Positioning Guide

Luis Villanueva shares in this tutorial, in a well didactic proposal that describes very closely and in a simple way the techniques, suggestions and procedures to achieve the positioning of your website in search engines.

Indeed, it takes us by the hand on a journey that begins with 25 keys to SEO , to then give way to specific explanations about the SEO on page and SEO off page techniques, emphasizing the key concepts and illustrating possibilities and results with images.

It is definitely a material that you cannot stop reading if you do not know anything about SEO.

Author         Luis Villanueva

License   CC BY-NC-SA 4.0

Size             60 pg / 250 kb

Level           Beginner / Intermediate

          

 SEO Guide for Social Media Managers

It consists of an excellent selection of 32 articles that have been published on the web by Mado Abad, aimed mainly at company managers, specialists in digital marketing and readers in general, interested in delving into the topic of search engine optimization.

With quite attractive language, this guide defines the SEO professional, guides the analysis of the competition, describes the commandments of SEO and trends, explains tools to get to work with optimization, generate content, make landing pages, create optimized websites. for mobile, integrating SEO into the overall strategy, among other very valuable tips.

If you work as a social media manager or want to be, download this tutorial so that you are trained.

Author         Mado Abad

License   CC BY-NC-SA 4.0

Size             44 pg / 225 kb

Level           Beginner / Intermediate